Franchise or Partnership
Start a Smartass franchise or enter into a partnership with us
What is Smartass?
Smartass is a global network of fitness spaces built on a simple idea: working out should feel good — not just deliver results. Our signature format is group training in a nightclub-inspired setting, with immersive lighting and performance-driven sound. It’s where movement, music, atmosphere, and community come together to create spaces people genuinely want to return to.
Every concept in the Smartass ecosystem is shaped around a specific need. Smartass Gym & Soul is a full-scale club, blending an open gym with our signature training formats. Smartass Barre is a women-only space where aesthetics and supportive community take centre stage. We keep evolving — and each new space raises the bar.
Every concept in the Smartass ecosystem is shaped around a specific need. Smartass Gym & Soul is a full-scale club, blending an open gym with our signature training formats. Smartass Barre is a women-only space where aesthetics and supportive community take centre stage. We keep evolving — and each new space raises the bar.
WHAT MAKES SMARTASS DIFFERENT FROM OTHER FITNESS CLUBS
Smart App
With it, clients can:
- Book a workout
- Order food or drinks
- Follow friends
- See who’s attending a workout
- Surprise someone with a workout, just like popping open a bottle of champagne for them
- …and much more
A science-based approach to workouts
We use light scenarios to interact with the nervous system and enhance physical results
We create playlists that match the workout phase, with carefully chosen beats to get you to give it your all
We meticulously plan the structure of the workout to activate your entire body
A loyal community
- 99.6% positive reviews from clients
- Over 1000 social media mentions each month
- Average club visit duration: 2 years
- 150,000 people already with us
Why Choose Smartass?
Fast Return on Investment: from 3 years
We Handle Everything: from finding the location to opening and running a successful club
Proven Model: 10 clubs operating successfully, with 6 more in preparation
Own CRM System: track business health and make effective management decisions
Satisfied Partners: many open a 2nd, 3rd, and subsequent clubs after their first with us
Ways to Work With Us
Classic franchise
Our team launches the club from scratch:
- All operational standards provided;
- Team recruited and trained;
- Construction handled;
- We will prepare a marketing plan;
- 24/7 support after opening
Perfect for those who want to run the business independently, with our guidance.
- All operational standards provided;
- Team recruited and trained;
- Construction handled;
- We will prepare a marketing plan;
- 24/7 support after opening
Perfect for those who want to run the business independently, with our guidance.
Partner Franchise
From setup to opening, everything is taken care of:
- Operational standards fully implemented;
- Team carefully recruited and trained;
- Construction and fit-out completed;
- We will prepare a marketing plan;
- Club managed by our team after opening
Perfect if you want a passive investment and prefer to leave management to the professionals.
- Operational standards fully implemented;
- Team carefully recruited and trained;
- Construction and fit-out completed;
- We will prepare a marketing plan;
- Club managed by our team after opening
Perfect if you want a passive investment and prefer to leave management to the professionals.
OUR TEAM
Kateryna Kuzmenko
Visionary, Co-Founder & CEO of Smartass
My role is to constantly research the fitness and well-being market, track trends, and integrate them into Smartass formats.
On top of that, running the design studio that builds Smartass clubs gives me the insight to make them not just popular, but highly functional, timeless, and built to stay relevant for years to come.
On top of that, running the design studio that builds Smartass clubs gives me the insight to make them not just popular, but highly functional, timeless, and built to stay relevant for years to come.
Victor Hlushchenko
CEO Smartass
We just want as many people as possible to experience the new level of fitness clubs. Have you ever seen our app? It’s practically a work of art!
OUR CLUBS
Warsaw
1 club
Kyiv
6 clubs
Lviv
2 clubs
+ 1 soon
Kharkiv
1 club
Sofia
1 club
Uzhhorod
soon
Ivano-Frankivsk
soon
Bali
soon
OUR FRANCHISEES
He was a regular guest of Smartass for about a year, so he was convinced by his own experience of the innovativeness and effectiveness of the format. So opening your own club was only a matter of time. In my opinion, we added a real drive to the usual sleeping area of Kyiv!
Oleksandr Kucherov
FRANCHISEE smartass OBOLON
We were the first franchisees to open Smartass outside of Ukraine. We have a huge trust in it as a product. Our goal was to show Bulgaria how energetic and smart fitness can be. We enjoyed working with Smartass’s team, who helped us and guided through all the stages before, during and after launch of the club. They created and implemented everything from the design project, construction and finding the best equipment to hiring trainers, administrators and developing marketing activities!
Olha Kondrashova
FRANCHISEE smartass Sofia, Bulgaria
Smartass in Kharkiv was supposed to open in March 2022 (one month after the war in Ukraine has started), and we are very happy now that, despite the military situation in Ukraine, we have opened our own space in the city center. I appreciate the team for their original style, 24/7 support and help in resolving any issues – from marketing to dumbbells in the gym.
Maksym Biriuk
FRANCHISEE smartass Kharkiv
I believe in the business model and a smart approach to running a business – Smartass. For me, Smartass combines modern trends with an efficient, standardized brand approach that works in any city or country.
After successfully launching two locations in Lviv and our first club in Warsaw, we’re scaling even further: a third Lviv location and a new club in Ivano-Frankivsk are opening soon.
After successfully launching two locations in Lviv and our first club in Warsaw, we’re scaling even further: a third Lviv location and a new club in Ivano-Frankivsk are opening soon.
Andriy Havryliv
Franchisee Smartass Lviv & Smartass Warsaw
I used to go to cycle classes on Zhylianska regularly, so I already knew how brilliantly everything was run there. Before long, the idea of opening my own club started to take shape. We spoke with Kateryna and Viktor, built a financial model, and five months later opened a club on Bazhana in Kyiv together with my partners.
The idea turned out to be a great success: we recouped the investment in under three years, and we’re already opening a new club in Podil!
The idea turned out to be a great success: we recouped the investment in under three years, and we’re already opening a new club in Podil!
Oleksii Radyk
Franchisee Smartass Bazhana & Podil
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