What is Smartass?
Imagine the world’s best nightclub that hosts group fitness sessions instead of raves. This is Smartass!
All classes take place in dark studios, with dynamic colorful lighting scenarios, top-quality sound, and instructors who could light up stadiums.
All classes take place in dark studios, with dynamic colorful lighting scenarios, top-quality sound, and instructors who could light up stadiums.
WHAT MAKES SMARTASS DIFFERENT FROM OTHER FITNESS CLUBS
A user-friendly app
It lets clients:
- sign up and pay for training
- rate the training, leave a comment and tip the coach
- order food or drink
- follow your friends to know when one of them goes to training
A science-based approach to workouts
We use lighting scenarios to interact with the nervous system and improve physical performance
We create special playlists to match training phases and motivate you to give your best with the right beat
We carefully structure training sessions to offer full-body workouts
A loyal community
- More than 99.6% positive feedback from clients
- More than 1000 mentions on social networks monthly
- The average duration of visiting the club is from 2 years
Various classes
- Games
- Boxing
- Cycle
- Barre
- TRX
- Power
- Stretching
- Recovery
WHY OPENING A SMARTASS CLUB UNDER FRANCHISE IS PROFITABLE
Return on investment: 5–7 years
Workouts that keep you away from overinvesting as no pricey machines are required
More than 30 visitors per day. From 12 000 clients per month
FRANCHISE TYPES
Standard franchise
The Smartass team provides complete support for the construction and launch of the club.
The franchisee receives control of an already functioning business and a trained team, as well as regular consulting from the central office during the first 4 months of operation. After launch we receive a percentage of the income.
The franchisee receives control of an already functioning business and a trained team, as well as regular consulting from the central office during the first 4 months of operation. After launch we receive a percentage of the income.
Management franchise
The franchisee acts as a passive investor, and our experienced operations team is engaged in the construction and launch of the club, ensures the selection of personnel and carries out full management of the project in the future, sharing profits with the franchisee
TERMS OF OPENING SMARTASS FRANCHISE
$60,000 lump sum:
- An app
- A CRM system
- Recruitment of all team members
- Adjunction of your location to our website
- A marketing strategy
- Architectural design and implementation of the club by our indoor architectural team
- Launch of a mini-café
- Regular management and support from our team after launch
Investment to get started about $1,000 per m2
The club’s area starts from 200 m2
A 7% royalty fee from the turnover after the club gets launched
Club management by an experienced team and all the advantages of the Smartass franchise:
- Application, CRM system and connection to the website of your location
- Architectural design and implementation of the club by our indoor architectural team
- Marketing strategy and launch of a mini-cafe
Investment to get started about $1,000 per m2
The club’s area starts from 200 m2
Profit distribution to return on investment – 65% for the investor and 35% for us
After return of investment – 50% to 50%
WHAT COMES AFTER SIGNING AN AGREEMENT WITH SMARTASS
1
Agreeing on the premises. Our architects do a design project and start the construction
2
In two months, our experts begin to recruit trainers
3
During a month, our team trains your staff
4
Marketing activities and announcements
5
Franchisees receive all guidelines and join the system
6
An opening ceremony
SMARTASS
HISTORY
OUR TEAM
Kateryna
Co-founder and Manager of Smartass
My architectural background enabled Smartass to launch an architectural department in-house. This way, we can not only perform the relevant works at a cost but also be as flexible as possible regarding the countries and cities where we operate. Smartass in Bali will be different from Smartass in Berlin. But you won’t confuse Smartass with anything anywhere in the world!
Victor
CEO of Smartass
We just want as many people as possible to experience the new level of fitness clubs. Have you ever seen our app? That’s pure art!
Dmytro
Co-founder of Smartass
“We love fitness. Also, we love creating cool products and honing business processes. This is how we created by far the most popular fitness club in Ukraine.” Dmytro is also known for his work at Monobank and Privatbank. At Privatbank, he held the position of CEO and owned half of theMonobank's shares until 2019. He launched the Navkolo Ukrainian business automation ecosystem for small and medium-sized businesses.
OUR CLUBS
Kharkiv
1 club
Kyiv
5 clubs
Warsaw
1 club
Lviv
2 clubs
Sofia
1 club
OUR FRANCHISEES
He was a regular guest of Smartass for about a year, so he was convinced by his own experience of the innovativeness and effectiveness of the format. So opening your own club was only a matter of time. In my opinion, we added a real drive to the usual sleeping area of Kyiv!
Oleksandr Kucherov
FRANCHISE smartass OBOLON
We were the first franchisees to open Smartass outside of Ukraine. We have a huge trust in it as a product. Our goal was to show Bulgaria how energetic and smart fitness can be. We enjoyed workind with Smartass’s team, who helped us and guided through all the stages before, during and after launch of the club. They created and implemented everything from the design project, construction and finding the best equipment to hiring trainers, administrators and developing marketing activities!
Olha Kondrashova
FRANCHISE smartass Sofia, Bulgaria
Smartass in Kharkiv was supposed to open in March 2022 (one month after the war in Ukraine has started), and we are very happy now that, despite the military situation in Ukraine, we have opened our own space in the city center. I appreciate the team for their original style, 24/7 support and help in resolving any issues – from marketing to dumbbells in the gym.
Maksym Biriuk
FRANCHISE smartass Kharkiv
I believe in Smartass’s business model and smart approach to the business. For me, Smartass combines modern trends and efficient standardized approach to a brand in any city or country. Having opened two locations in Lviv (Ukraine), we are preparing to open a location in Warsaw.
Andriy Havryliv
FRANCHISE smartass Lviv and Warsaw
MEDIA ABOUT SMARTASS
